Promotion Campaign

Promotion Campaign

The enormous campaign to promote EGY HOME TEX cuts through current industrial marketing challenges. The theme of this campaign is to turn the show into “The Ultimate Regional Forum for Home Textiles”; in other words, the primary goal is to make this event the ultimate meeting place for on-site contracting decisions where all the ranges and prices are available under one roof for buyers and sellers.

A dedicated international and regional marketing campaign will be launched to promote the event through the following means:

حملة الترويج للزائرين

ﺍﻟﺤﻤﻠﺔ ﺍﻟﺪﻋﺎﺋﻴﺔ ﺍﻟﻜﺒﻴﺮﺓ ﻟﻠﺘﺮﻭﻳﺞ ﻟﻤﻌﺮﺽ ﺍﻳﺠﻰ ﻫﻮﻡ ﺗﻜﺲ ﻣﺼﻤﻤﺔ ﺧﺼﻴﺼﴼ ﻟﻠﺘﻔﺎﻋﻞ ﻣﻊ ﺗﺤﺪﻳﺎﺕ ﻗﻄﺎﻉ ﺍﻟﻤﻨﺴﻮﺟﺎﺕ ﺍﻟﻤﻨﺰﻟﻴﺔ ﺑﻤﺼﺮ ﻭﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺟﻮﻫﺮ ﺍﻟﺤﻤﻠﺔ ﻫﻮ ﺃﻥ ﻳﺘﺤﻮﻝ ﺍﻟﻤﻌﺮﺽ إﻟﻰ “ﺍﻟﻤﻠﺘﻘﻰ ﺍلإﻗﻠﻴﻤﻲ ﺍﻟﺘﺠﺎﺭﻱ ﺍﻷﻣﺜﻞ ﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﻤﻨﺴﻮﺟﺎﺕ ﺍﻟﻤﻨﺰﻟﻴﺔ ” ﻭﺑﻜﻠﻤﺎﺕ ﺃﺧﺮﻯ ﺗﻬﺪﻑ ﺍﻟﺤﻤﻠﺔ إﻟﻰ ﺃﻥ ﻳﻜﻮﻥ ﺍﻟﻤﻌﺮﺽ ﻫﻮ ﺍﻟﻤﻮﻗﻊ ﺍﻟﻤﻨﺎﺳﺐ ﻻﺗﺨﺎﺫ ﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻟﺘﻌﺎﻗﺪﻳﺔ ﺣﻴﺚ ﺗﺘﻮﺍﻓﺮ ﻛﻞ ﺍﻷﺳﻌﺎﺭ ﻭﺍﻟﻤﻨﺘﺠﺎﺕ ﺗﺤﺖ ﺳﻘﻒ ﻭﺍﺣﺪ.

ستقوم الشركة المنظمة لمعرض ايجي هوم تكس بتنظيم حملة ترويجية موجهة لاجتذاب الزائرين المتخصصين من مصر ودول الجوار من خلال: